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One trend is to add box build and final assembly to your product offering. In this issue, we explore the opportunities and risks of adding system assembly to your service portfolio.
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This month’s issue devotes its pages to a comprehensive preview of the IPC APEX EXPO 2024 event. Whether your role is technical or business, if you're new-to-the-industry or seasoned veteran, you'll find value throughout this program.
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Every part of your business can be evaluated as a process, including your sales funnel. Optimizing your selling process requires a coordinated effort between marketing and sales. In this issue, industry experts in marketing and sales offer their best advice on how to boost your sales efforts.
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Direct Marketing Strategy Paying Off
March 23, 2015 | Real Time with...IPCEstimated reading time: Less than a minute
Approaching 50 years in the business of supplying assembly equipment to the small-to-medium user, with an emphasis on understanding the needs of the customer and providing the best in value and service, Manncorp's Henry Mann and Ed Stone believe in direct marketing with readily accessible information.
Watch the interview here.
Suggested Items
IDC Estimates that GenAI Will Increase Marketing Productivity More Than 40% by 2029
04/03/2024 | IDCNew research from International Data Corporation (IDC) shows that applying generative artificial intelligence (GenAI) to a range of enterprise marketing tasks will result in an estimated productivity increase of more than 40% by 2029.
ASC Sunstone Circuits Promotes Kelly Atay to Marketing and Sales Manager
03/04/2024 | ASC SunstoneMatt Stevenson, vice-president, and general manager of ASC Sunstone, announces the promotion of long-time employee Kelly Atay to the position of marketing and sales manager. In her new role, Atay will assume the responsibility of managing the company’s customer service team and handling all marketing as well.
The Knowledge Base: The Evolution of Conscious Marketing
02/12/2024 | Mike Konrad -- Column: The Knowledge BaseMarketing is an evolving field, and the strategies that worked in the past may no longer be as effective in today's digital age. Traditional marketing, characterized by companies boasting about their products' greatness through technical specifications and braggadocious statements, is becoming increasingly obsolete. In contrast, conscious marketing focuses on providing solutions to problems by educating and connecting with the audience on a deeper level. Younger generations, in particular, have developed automatic filters in their minds that sift out marketing hype. This shift toward problem-solving and value creation is redefining the landscape of marketing.
Relationship Selling Never Grows Old
02/07/2024 | Dan Feinberg, I-Connect007The first step for a sales team is to directly interact with the targeted customers, converting the leads (created by advertising and research done by the marketing team) into sales. Marketing is the first chapter, and sales is the rest of the story. Get to know the customer and build a relationship with the key decision-makers, be they process engineers, purchasing agents, or just about everyone in between.
Effectively Conveying Your Brand—and Your Message
02/07/2024 | Barry Matties, I-Connect007What is your brand and message, and why is this important? After 40 years running a business, I’ve learned the true core values of marketing and why it is critically important to any business success story. You must define and share your message, align your team, and stay in it for the long term. Here are several tips and examples to help you get there.